Pricing Masterclass For Fashion Designers
Are your prices actually paying you enough to build the fashion business you dream about?
Pricing The Dream is a personalised pricing masterclass for fashion designers who want to stop guessing what to charge and discover exactly what their garments need to sell for in order to cover their costs, make profit and move their business forward.
Includes 30 days access to The FTD Pricing System + your private 1 on 1 session + a personalized pricing roadmap
Includes 30 days access to The FTD Pricing System + your private 1 on 1 session + a personalized pricing roadmap
The bigger picture
Your dream isn't the problem. Your numbers might be.
Your dream may be a studio, better equipment, a production team, a showroom, consistent stock or simply a business that finally pays you properly.
Your own studio
Better equipment
A production team
A business that pays you
The question is simple: Are your current prices capable of funding it?
The uncomfortable reality
You're making beautiful clothes. But are your prices building a profitable business?
You might be making sales every month and still feel like you're not getting anywhere.
Maybe you've been:
- Pricing mainly from fabric and material costs.
- Adding a markup because that's what you've always done.
- Looking at what other designers charge.
- Forgetting to properly account for your labour.
- Paying business expenses out of whatever is left.
- Taking home whatever remains at month-end.
- Working longer hours just to make the numbers work.
The real problem
You don't actually know whether your prices are profitable.
That's not because you're a bad business owner. Most designers were taught how to make garments, not how to build the financial engine behind a fashion business.
That's what we're here to help you solve.
Let's do a quick gut check.
You probably have a number in your head for what your garment costs you and what you should charge. Let's see what that markup looks like.
Based on the numbers you entered, this is the markup you believe you're making on this garment.
This is what you assumed your markup is. It may not be a true reflection of your profit if you haven't accounted for all of your other business expenses.
Introducing
Meet Pricing The Dream.
Stop guessing. Start knowing.
Pricing The Dream is a personalised pricing masterclass created specifically for fashion designers.
Instead of giving you another generic pricing formula, we take your actual business numbers and run them through the FTD Pricing System.
The masterclass
Here's exactly what happens.
Bring your numbers
We work with your real garment and business numbers.
Run the numbers
Your information goes into the FTD Pricing System so you can see the numbers clearly.
Find your price
We work through what the garment actually needs to sell for.
Understand profit
See what happens when all your costs and profit are accounted for.
Build your roadmap
Leave with a clearer picture of the pricing decisions your business needs.
Price with confidence
Make pricing decisions from knowledge instead of fear or guesswork.
The FTD Pricing System
Don't just learn pricing. Calculate YOUR numbers.
The goal isn't to memorise another formula. It's to understand what is happening inside your own business.
Use the system to work through your garment and see all your costs, profit and selling price in one place.
The transformation
From guessing to knowing.
“I think this dress costs about R1,500 to make.”
- “Maybe I'll sell it for R2,500.”
- “I hope the client accepts it.”
- “I made R10,000 this month but don't know where the money went.”
“I know exactly what this garment costs me.”
- I know what my labour is worth.
- I know my other costs.
- I know my selling price.
- I know how many garments I need to sell.
- I can make decisions based on numbers instead of guesses.
Your investment includes
Everything you need to understand your pricing.
The System
30 Days access
Access the FTD Pricing System and implement your new pricing roadmap and run your own garment pricing numbers.
The Masterclass
Private 1-on-1 session
Bring your real business numbers and work through your pricing with us.
The Roadmap
Personalised
Leave knowing what your pricing needs to look like and what numbers to watch moving forward.
Optional bonus
Your business could become the next Pricing The Dream episode.
After your session, you can choose whether you'd like your Pricing The Dream journey to become a Fuel The Dream YouTube episode.
No pressure. No requirement. Completely optional.
Is this for you?
Pricing The Dream is for the designer behind the garment.
This is for you if...
- You're a fashion designer selling custom garments, ready to wear, made to order or small batch runs.
- You aren't confident about your prices.
- You price mainly from fabric + markup.
- You don't know exactly how much profit you make per garment.
- You're busy with orders but your bank account doesn't reflect the work and your efforts.
- You want to grow beyond simply making clothes.
Probably not for you if...
- You simply want to learn how to sew.
- You're looking for a garment-making tutorial.
- You don't currently sell or plan to sell garments.
This is for the fashion business owner behind the garment.
Pricing The Dream
Your dream fashion business has a number. Let's find out what it is.
You're not paying for another fashion course. You're investing in a clearer way to make pricing decisions on every garment you sell.
30 days access to the FTD Pricing System · Private pricing masterclass · Personalised pricing roadmap · Optional YouTube feature
Questions
Before you book...
Is this just another pricing formula?
No. The session is designed around your actual garment and your actual business numbers, using The FTD Pricing System.
What if my clients can't afford higher prices?
Pricing isn't about randomly increasing your prices. It's about understanding what your business actually needs to charge to cover all your costs and build a profitable business that pays you.
What if I already know how to price?
If you know exactly how much profit you make from every garment, including your other business costs, you're already ahead. If your pricing is still based mainly on fabric cost + markup + competitor prices, there's probably more to uncover.
Do I need to have a big fashion brand?
No. You don't need to have a big brand. Pricing properly becomes even more important when you're small because if your pricing is wrong, room for growth becomes limited.
What if I'm afraid clients will think I'm too expensive?
The goal isn't to become the most expensive designer. The goal is to understand your numbers so you can make pricing decisions from a position of knowledge instead of fear and guesswork.
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